Three examples of the communication problems NorthStar is built to solve.
Three examples of the communication problems NorthStar is built to solve.
Selected Works
Healthcare ecosystem — bringing strategy across hospital, research and fundraising communication
Healthcare ecosystem — bringing strategy across hospital, research and fundraising communication
The challenge: Multiple institutional priorities needed to reach families, donors, researchers, community members and stakeholders without the public-facing communication feeling fragmented.
The approach: Developed platform-specific storytelling, campaign planning and content direction that connected institutional priorities to real audience interests and moments.
Organizational value: Stronger coordination across public-facing communication, broader reach beyond the usual institutional audience and a clearer digital role across hospital, research and fundraising priorities.
The challenge: Multiple institutional priorities needed to reach families, donors, researchers, community members and stakeholders without the public-facing communication feeling fragmented.
The approach: Developed platform-specific storytelling, campaign planning and content direction that connected institutional priorities to real audience interests and moments.
Organizational value: Stronger coordination across public-facing communication, broader reach beyond the usual institutional audience and a clearer digital role across hospital, research and fundraising priorities.
Major healthcare fundraising campaign turning storytelling into a strategic asset
Major healthcare fundraising campaign turning storytelling into a strategic asset
The challenge: A major annual fundraiser needed communication that could do more than ask for donations. It had to help the community understand why the institution mattered and see the human impact behind the campaign.
The approach: Built a cross-platform storytelling approach centered on patient and family journeys, community participation, gratitude and the connection between donations and care.
Organizational value: Strengthened emotional connection with the institution, supported fundraising visibility and demonstrated how patient-centered storytelling could become a repeatable organizational capability rather than a one-off content format.
The challenge: A major annual fundraiser needed communication that could do more than ask for donations. It had to help the community understand why the institution mattered and see the human impact behind the campaign.
The approach: Built a cross-platform storytelling approach centered on patient and family journeys, community participation, gratitude and the connection between donations and care.
Organizational value: Strengthened emotional connection with the institution, supported fundraising visibility and demonstrated how patient-centered storytelling could become a repeatable organizational capability rather than a one-off content format.
Research institute making research more visible and relevant
Research institute making research more visible and relevant
The challenge: Research content needed to do more than announce studies. The institute wanted stronger engagement around researchers, discoveries and institutional priorities.
The approach: Built a focused content system combining research storytelling, collaborations, timely themes and platform-specific formats.
Organizational value: The institute exceeded multiple annual social engagement targets six months ahead of schedule and established a stronger model for making research visible beyond academic audiences.
The challenge: Research content needed to do more than announce studies. The institute wanted stronger engagement around researchers, discoveries and institutional priorities.
The approach: Built a focused content system combining research storytelling, collaborations, timely themes and platform-specific formats.
Organizational value: The institute exceeded multiple annual social engagement targets six months ahead of schedule and established a stronger model for making research visible beyond academic audiences.
Experience behind NorthStar
Experience behind NorthStar
NorthStar is led by Dr. Dowaa Saleh, a health communication strategist with experience across healthcare, research, nonprofit and global health organizations in Canada and internationally. Her work combines clinical understanding, communication strategy and digital execution across complex health topics and diverse audiences
NorthStar is led by Dr. Dowaa Saleh, a health communication strategist with experience across healthcare, research, nonprofit and global health organizations in Canada and internationally. Her work combines clinical understanding, communication strategy and digital execution across complex health topics and diverse audiences
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