Health communication that moves important work into the real world.

Northstar Health communication helps health organization turn research, campaigns and digital communication into clear public understanding, stronger trust and action.

Northstar Health communication helps health organization turn research, campaigns and digital communication into clear public understanding, stronger trust and action.

We Should Talk

Important work deserves
communication
built for the audience.

Important work deserves
communication
built for the audience.

Your research is strong.

But it rarely reaches people beyond the report, journal or professional audience.

Your research is strong.

But it rarely reaches people beyond the report, journal or professional audience.

Your social channels are active.

But leadership cannot clearly see what is working, what the strategy is or who is leading it.

Your social channels are active.

But leadership cannot clearly see what is working, what the strategy is or who is leading it.

Your campaign matters.

You need more than a content calendar. You need audience, message, rollout and measurement working together.

Your campaign matters.

You need more than a content calendar. You need audience, message, rollout and measurement working together.

WHAT WE DO

Three ways we help

Health communication has to be accurate enough for experts, clear enough for the public and practical enough to move people toward action.

Health communication is not general marketing. It has to be accurate enough for experts, clear enough for the public and practical enough to move people toward action.

01

01

Social Media Strategy & Fractional Leadership

Social Media Strategy & Fractional Leadership

Your channels are active. We make the system strategic, from audit and roadmap to fractional leadership and stronger internal capability.

Your channels are active. We make the system strategic, from audit and roadmap to fractional leadership and stronger internal capability.

02

02

Health Campaign Strategy & Launch

Health Campaign Strategy & Launch

Build the audience, message, communication journey, content system, rollout plan and measurement around the action you want to make easier.

Build the audience, message, communication journey, content system, rollout plan and measurement around the action you want to make easier.

03

03

Research Communication & Knowledge Mobilization

Research Communication & Knowledge Mobilization

Your channels are active. We make the system strategic, from audit and roadmap to fractional leadership and stronger internal capability.

Your channels are active. We make the system strategic, from audit and roadmap to fractional leadership and stronger internal capability.

Your channels are active. We make the system strategic, from audit and roadmap to fractional leadership and stronger internal capability.

Why Us

Why NorthStar

Why NorthStar

Health communication is not general marketing. It has to be accurate enough for experts, clear enough for the public, strong enough to earn attention and practical enough to move people toward action.

Health communication is not general marketing. It has to be accurate enough for experts, clear enough for the public, strong enough to earn attention and practical enough to move people toward action.

Accurate

enough for experts

Clear

enough for the public

Strong

enough to earn attention

Practical

enough to move people toward action

Projects are led by Dr. Dowaa Saleh and supported, when needed, by a trusted specialist network across content, design, digital and production. Clients get senior strategic leadership with the right expertise around the work without paying for a large generalist agency structure.

Content

Design

Digital

Production

Selected work

Selected organizational impact

Exceeded multiple annual social engagement targets six months ahead of schedule.

Selected work

Selected organizational impact

Exceeded multiple annual social engagement targets six months ahead of schedule.

Strengthened digital communication across a pediatric healthcare ecosystem spanning hospital, research and fundraising priorities, helping important institutional work reach broader public audiences.

Developed a research communication approach that helped an institute exceed multiple annual social engagement targets six months ahead of schedule and created a stronger model for public-facing research storytelling.

Built campaign storytelling for a major healthcare fundraiser that strengthened community connection and made patient and family stories a strategic part of fundraising communication.

Turned technical, institutional and research topics into audience-relevant stories, showing that important organizational information can travel when the communication angle is designed for the audience.

Who we work with

Who we work with

Health communication has to be accurate enough for experts, clear enough for the public, strong enough to earn attention and practical enough to move people toward action.

Hospitals and health systems

The work starts with the realities of health information, evidence, trust and public understanding.

Research institutes and academic health teams

Recommendations are built for real teams, approval environments and organizational constraints.

Health foundations and nonprofits

Strategy reflects how people encounter information across platforms and communities.

Public health and professional organizations

Clearer communication, stronger audience connection, better use of research and more effective campaigns.

Health technology and evidence-based health companies

Contact Us

Tell us about your project

Tell us what your organization is trying to communicate, who needs to understand it and where the current approach is falling short.

Ready to make the

communication work

harder?

Ready to make the

communication work harder?

Ready to make the

communication work

harder?

You already have the expertise. NorthStar helps make sure the right people understand

it, trust it and act on it.

You already have the expertise. NorthStar helps make sure the right people understand it, trust it and act on it.

Health communication strategy for digital channels, public-facing campaigns and research.

Ottawa, Canada | Working with organizations across Canada and internationally

Health communication strategy for digital channels, public-facing campaigns and research.

Ottawa, Canada | Working with organizations across Canada and internationally

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